Macation

The campaign was conducted during the low season — the summer vacation period. The primary goal for our team was to maintain Brand Awareness metrics at a steady level and improve them across some channels.

I was responsible for creating the social media content plan, setting tasks for the designer and copywriter, generating creative ideas for social media, and, together with the influencer marketing team, integrating content creators' materials both on their platforms and on the CleanMyMac brand page on Instagram.

Key results:

Reach: +150%
Organic reach: +105%
CPM: $0.9