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CV

Professional Summary

With over 6 years in the dynamic world of social media marketing, my mission has been to elevate brand narratives and foster deep community connections. At MacPaw, I leverage my expertise in marketing strategy to enhance the digital presence of our celebrated product, CleanMyMac, aligning with our goal to empower millions of users. My drive to innovate in social media campaigns blends seamlessly with MacPaw's culture of technological empowerment, allowing me to bring diverse perspectives and experiences that enrich our team.

In my role at MacPaw, I have developed and executed strategies that significantly boost brand awareness, engagement, and sales for CleanMyMac. My daily operations span across key social platforms, optimizing brand presence through meticulous engagement and data-driven ad campaigns. My experience as SMM Lead at Uklon honed my skills in creating loyal communities and executing promotional campaigns, which I now apply to achieve outstanding results and forge stronger connections with our audience.

Skills

Content Strategy  Creativity and Innovation  Social Media Marketing     Campaign Management    Brand Strategy   Paid Ads   Team Management  Creative Thinking  Photo/Video Production

Work Experience

Oct 2022 - Nov 2024

Senior SMM Specialist & MacPaw (CleanMyMac)

MacPaw is a software development company that helps 30 million MacOS/iOS users empower themselves with technology. One of the most popular products is CleanMyMac, an all-in-one utility app to awesomize your Mac.

Responsibilities:

  • Develop and implement strategies to increase CleanMyMac brand awareness, engagement, and sales.

  • Carrying out day-to-day operations on all social media strategies and planning across Facebook, Instagram, Twitter, Linkedin, TikTok, and YouTube.

  • Engage with audiences across different platforms, utilizing metrics and performance data to optimize brand presence and recognition across various media channels.

  • Launch paid advertising campaigns across various platforms, including Facebook, Instagram, and Twitter.

  • Oversee the entire creative content lifecycle from concept through development and launch, coordinating with teams like (PMM, PR, Influence, Community, and Brand) for social media platforms.

  • Work with external vendors and agencies to negotiate contracts, fees, and services, ensuring they are cost-effective and meet our needs.

  • Work closely with product marketing and management teams to ensure successful new product launches and regular marketing campaigns.

Feb 2021 - Sep 2022

SMM Lead & Uklon

Uklon is a Ukrainian product IT company that develops mobile applications for ride-hailing service Uklon.

As a Lead social media manager in the Marketing team, I work in cooperation with Product, Brand, PR teams, and creative agencies to build loyalty and brand awareness for the Uklon ride-hailing service.

Responsibilities:

  • Carrying out day-to-day operations on all social media strategies and planning across Facebook, Instagram, Twitter, and TikTok.

  • Writing and reviewing copy for social media posts.

  • Creating ideas and content plan.

  • Work with Business Manager and Ads Manager to launch promo campaigns on Facebook and Instagram.

  • Leading SMM and Community management team to build loyal community in social networks and working on engagement and growth.

  • Leading and reviewing social media assets before publishing.

  • Working alongside various teams to identify social media opportunities across both written and visual content.

  • Working closely with Product, Brand, and PR teams, to identify social opportunities for product launches and big 360 company campaigns.

  • Supervising the work of Ukrainian agencies at all stages of work by creating content for social networks (TikTok, Instagram videos, Influencer campaigns). Starting with writing a brief for them and ending with the approval of the final creatives.

  • Launch PR and Brand Influencer campaigns with agencies and productions.

  • Development of content strategies.

  • Reporting to our Marketing team on key social insights regularly, including weekly results and opportunities for channel improvement and growth.

Aug 2020 - Nov 2020 (Freelance)

Social Media Manager & Aimbulance

Responsibilities:

  • Carrying out day-to-day operations on all social networks and planning across Facebook and Instagram.

  • Copywrite for social media posts.

  • Creating a content plan.

  • Reporting to our Head on key social insights.

Sep 2019 - Feb 2020 (Internship)

Social Media Manager & Sasquatch Digital Agency

Work in a social media marketing agency as a manager of social networks: Facebook and Instagram. My clients were Jägermeister, Gemini, and Cosmolot.

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Responsibilities:

  • Social networks maintenance — Facebook and Instagram.

  • Copywrite for social media posts.

  • Creating ideas and content plan.

  • Set up and activities social media campaigns.

  • Reporting to Head of SMM on key social insights.

Feb 2016 - Jun 2018

Artist Manager & SINOPTIK

Responsibilities:

  • Music management.

  • Social networks maintenance — Facebook, YouTube, and Instagram.

  • Copywrite for social media posts and press releases.

  • Creating ideas and content plan.

  • Set up and activities social media campaigns.

  • Creating PR activities.

  • Participating in PR events and awards.

Mar 2012 - Sep 2016

Editor and SMM Manager & LiRoom 

Responsibilities:

  • Writing texts and articles for the website.

  • Creating photo content (portraits, festivals such as Sziget, and others).

  • Editing texts on the website.

  • Managing the publication's social media.

  • Layout of articles on WordPress.

Education

Taras Shevchenko National University of Kyiv

Institute of Journalism. Publishing and Editing

Projector Institure. Strategic Marketing

Studied design strategies and stakeholder pitching, conducted market research, and leveraged data to improve design. Utilized Lean Canvas and AI tools to enhance project agility, learning to lead teams in transitioning to high-impact roles, and fostering a strong feedback culture.

Projector Institure. Video Production

Learned to understand the distribution of roles in production, the specifics of the professions, the stages of creating a video: pre-production, production, post-production, skills in shooting my own video, and terminology: treatment, director's script, PPM book, gaffer.

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